We've worked with several top-producing teams that do understand the value of monitoring their success and setting goals by constantly raising the bar. Each have their own way of doing this, but generally each team met weekly to discuss where they were in their forecast and what leads they had in the pipeline. This is a great start, but you can't take your business to the next level by checking off tasks on a list and not having a strategic plan to consistently open NEW doors.
Ask yourself the following questions:
1) Who are you marketing to? Has your target demographic changed? Most likely, it has - and it requires an adjustment in your marketing strategy. What changes are you going to make in 2008 to meet the needs of your audience?
2) What is your competition doing? The key to beating your competition is to know what they are doing and compare it to what you aren't doing. A quick way to stay abreast of what your competition is doing is to set up an RSS feed of recent news about them and the keywords that you both share. Conduct a keyword search (perhaps your competitions name and the name of your farm) on Google Blog Search , then click the text link that says "Blogs Alerts" on the left sidebar and enter your e-mail address.
3) What is your Unique Selling Proposition? You would be shocked at how many top producers can't answer the question:
What differentiates me from my competition? Being able to answer this question, in 15 words or less is the key to taking your business to the NEXT LEVEL.
4) Where will my money go? Identifying how you want to spend your marketing dollars and strategically determining which tactics will offer the greatest ROI is one of the most difficult tasks for real estate agents. Remove yourself from the strategy-making and HIRE US to do it for you!
5) What am I being paid to do? Are you spending your time doing administrative tasks and NOT SELLING? Don't pay yourself $100/hr to add e-mails to your database and design listing flyers!
To start developing your 2008 plan (it's not too late) and GET OVER THAT HUMP ... complete our Needs Analysis and schedule your FREE consultation!
Check us out on the web: http://www.realestategeeksonline.com
Friday, January 4, 2008
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